SWOT Analysis of Performance Analysis of Primark

SWOT Analysis of Performance Analysis of Primark PowerPoint Presentation and Written Assessment Executive Summary This report provides information to potential investors using ratio analysis to examine profitability, liquidity, efficiency, the gearing of Primark Ltd for 2015. The report will pay much attention to earning power, liquidity, credit management, debt management, inventory management, and capital structure of Primark by comparing it with three other competitors: Next Plc, TJX UK and House of Fraser. The report highlight on major strength, weakness, opportunities and threats of Primark within the Fashion retail business to aid potential to make a better-informed decision to invest in Primark. The report analyses the financial situation of Primark with its competitors and provides a recommendation for improvement. Primark recorded a significant increase of 7.57% of Return on Capital Employed (ROCE). 2015 saw an increase of 3.76% in turnover. Business and Financial Situation Primark is a subsidiary of the Association of British Food (ABF) Group. The company was incorporated in 1969 in Ireland trading with the name Pennys. Primark is headquartered in Dublin. Primark has grown over the years to carve a niche for itself to be a major high street clothing retailer with an appearance of over 238 branches in UK, Ireland and Europe. Primark offers inventive, trendy clothes at value-for-money prices. Like several fashion retail companies, Primark does not manufacture its products itself. The firm works with suppliers to produce to its requirement. The firm relies on low cost, economies of scale and efficient distribution strategies to sustain its competitive market position. Turnover of Primark between the financial years 2015 and 2014 increased from 2,786,250,000 to 2,890,892,000 which indicates an increase of 3.76% of the 2014 turnover. Primark recorded an 80.47% Return on Capital Employed (ROCE) for 2015 which is 7.57% increase of 2014 ROCE. Profitability of Primark for the year under review did not see much improvement. Primark gained a feeble 0.74% and 0.40% for gross profit margin and operating profit margin respectively. The net profit margin, on the other hand, saw a partly 0.35% in net margin. Overall, profitability grew under 1% for the year under review. There could be many factors causing this partly less than 1% increase in profitability. Competition, increase in operating expenses, the general economy, etc. The Liquidity ratios analyse Primarks ability to meet its short-term obligations as and when they fall due. In general, the ratio assesses how easy it is for Primark to convert its assets into cash. The acceptable range of current ratio is between 0.5 and 2.0. Current ratio and quick ratio saw a partly increase of 0.09 and 0.02 respectively which indicates Primark is operating outside the acceptable range of current ratio. In reality, the current and acid test ratios do not indicate Primark is risky for investors, but Primark operates in an industry where cash is the standard Primarks activity ratios show how it has been effective in utilising its assets to generate income, how long it takes to collect cash from its sales and also make payment for its purchases. Primarks inventory turnover times saw a drop of 1 stock turnover times in 2015 which translated into an increase in the number of inventory turnover period by 8days. This means Primark now require 8 more days to sell off its inventory. Primark has a favourable creditors collection period which allows them ample time to sell off inventory then make payment to suppliers. A 0.10 drop in accounts payable turnover translates into 12 days reduction in creditors collection periods in 2015 which is still favourable to Primark. This indicates Primark mostly buy its inventory on credit. Receivables turnover has reduced from 127 times in 2014 to 50.41 times in 2015. This reduction in receivables turnover translates into an increase of 4 days from 2.87 days in 2014 to 7.24 days in 2015. The increases of 0.05 in asset turnover in 2015 translated into an increase of 3.76% in sales in 2015. Primark is not a highly geared company, this show that the operation of the company is financed through equity. There is a slight decline on the dependence on outside sources of funding from 8.80% to 8%. This is good news for Primark. This indicates that for every  £1 of capital employed 8% is debt and the rest of capital employed financed through equity. The debt to equity ratio of Primark is very high debt-to-equity ratio. There is a slight reduction in the debt-to-equity ratio from 4.62:1 in 2014 to 3.83:1 in 2015. The debt-to-equity ratio indicates that the proportion of Primarks assets financed by creditors are 4.62 and 3.83 times more in 2015 and 2014 respectively than the proportion of assets financed through Primarks equity. The ratio also indicates that, for every  £4.62 total liabilities in 2015 and every  £3.83 of total liabilities in 2014, equity can pay  £1 of it. The acceptable debt-to-equity ratio for most companies is 1.5 2. Primarks high debt-to-equity ratio is as a result of purchasing most of its inventory on credit. The high debt-to-equity ratio does not necessarily mean Primark is risky for investors. Primark is able to generate enough cash because it sells for cash and has also got a favourable creditors collection period of 203 days. Evaluation of Primark with Peers Profitability Primark and Next Plc managed less than 1% increase in gross margin for the year 2015. Next saw a little over one 1% increase in gross margin whilst House of Fraser recorded a decrease of 0.25% in gross margin for 2015. The gross margin of the four firms shows stability in gross margin. Operating margin saw an increase between 0.4% and 1.33% for Primark, Next Plc and TJX UK with only House of Fraser achieving -1.36% in operating margin. House of Fraser with its 58.72% gross margin could manage only 2.64% as operating margin. This is very bad. The picture shows House of Fraser is practising the premium pricing strategy where businesses set cost higher than their competitors as result records low sales. The operating profit margin of Next Plc is almost twice as much of Primarks operating margin. Primark also recorded operating margin little below twice the operating margin of TJX UK whilst TJX UK recorded operating margin little over twice that of House of Fraser. Primark on profitabili ty is doing well looking at the intense competition within the clothing retail industry. Liquidity Liquidity for Primark, Next Plc and TJX UK saw a slight increase in House of Fraser recording a decrease in current ratio. The slight increase in currency ratio means Primark earned 10p, Next Plc earned 6p, and TJX UK earned 28p more of current assets to pay short-term obligations. House of Fraser on the other hand lost 5p of current assets to pay short-term liabilities. The quick ratio is an indication that Primark, TJX UK and House of Fraser have inventory as the larger portion of current assets. Lenders and creditors are very much interested in this ratio as it helps them determine whether Primark, Next Plc, TJX UK and House of Fraser would be able to meet its future obligations. Primark has the least current and quick ratios of 0.37 and 0.05 respectively to  £1 of current liabilities. Efficiency The efficiency with which Primark, Next Plc and House of Fraser use to turn its inventory into sale has reduced. Primark, Next Plc and House of Fraser all had a reduction in their stock turnover times for 2015 with only TJX UK having a slight increase in their stock turnover times which reduced their stock turnover periods by 1.02 days. The decrease in stock turnover for Primark, Next Plc and House of Fraser is insignificant at stock turnover ratio but that is not the same at the stock turnover periods level. The decrease in stock turnover led to an increase of 8 days in stock turnover periods for Primark and Next Plc with House of Fraser having 3.8 days increase in stock turnover periods. All other things being equal, a higher stock turnover and lower stock turnover periods are better. The receivables turnover and receivables turnover periods indicates House of Fraser performed a little better than Primark, Next Plc and TJX UK. The ratios indicate Primark and Next Plc have relaxed credit policies for which debtor are taking advantage of it or they are having problems collecting from customers. All else equal, higher receivables turnover with lower receivables turnover period is better. The 203 days accounts payable days of Primark shows Primark takes more than 6 months to pay creditors, House of Fraser takes more than 2 years to pay its creditors with its 733.67 accounts payable days. The account payable days of Primark and House of Fraser is an indication that they are paying creditors slowly which is good for Primark and House of Fraser on the other hand, its an indication of worsening financial conditions. Creditors would be comfortable with 28.97 days and 36.37 days account payable days of Next Plc and TJX UK respectively. Analysis of the current business environment affecting UK clothing Retail Industry The environments that affect the UK clothing industry can be categorised into Macro and microenvironment. The macro environments consist of factors that affect all organisations across industries. These factors would be analysed using the Porters Five Forces Analysis. According to Grant 2005, the varying degrees of the factors within the business environment (industry) would determine the pressure, competition level and the profit it will make. The five sources analysed by Michael Porter are competition from new entrants, Competition from established rivals, competition from substitutes, bargaining power of buyers and bargaining power of suppliers. Markets that are profitable keep on attracting new entrants and the clothing retail market is no exception. With a minimum capital requirement of the clothing retail market, its easy for new companies to enter and as a result of the eventual profits across the industry decrease. The only way that Primark and other big firms can secure their market is to take advantage of their economies of scale. Establish more outlets to enable them to sell at a cheaper price to induce sales. By this, new entrants would not be able to compete. Customers have got over thousand and one substitutes to choose from within the clothing retail market. There are many well-established competitors and well-branded substitutes within the clothing retail market for customers to make a choice but the ultimate goal of the customer is to pay less for better quality. Primark should offer the best quality at an affordable price that customers would be able to pay. The clothing industry is fragmented with the intense rivalry between retail companies. Next Plc, JTX UK and House of Fraser are all rivals to Primark but Primark has got some loyal customers who are satisfied with Primarks brand. Primark should protect its brand as customers are interested in the brand they associated themselves with. Any negative reputation will affect Primarks image which competitors would take advantage of. The saturation of the clothing retail market has led to a highly competitive environment where customers have many brands to choose from. Buyers power is high as they have lots of alternatives to choose from. For Primark to defuse this power, it must offer lower prices, varieties of unique designs, high quality, quality customer service and solid brand image that customers would not be able to reject. With the aim of attracting every potential buyer, suppliers of Primark would have lower supplier power the firm tries to satisfy the needs of its customers with variety. Primark source its products from cheap economies and suppliers have to supply based on agreed standards and designs. SWOT Analysis of Primark The SWOT Analysis provides strategic analysis of Primarks business operations which would provide a competitive advantage over its competitors. This analysis shows the strength, weakness, opportunities and threats of Primark within the clothing retail market. Strengths The business model of Primark is based on high sales volumes and lower retail margins with minimal advertising which enable it to offer low prices to customers. Primark takes advantage of bulk buying which help it to enjoy economies of scale to enables it to keep cost down. Primark has an extensive range of products including childrenswear, menswear, lingerie, accessories and footwear. Primark has got strong presence across UK and Europe with over 280 stores and also known in Ireland as Penneys. Primark employs about 50000 people around the world Weakness Primark has outsourced its manufacturing line and this may lead to inconsistencies in quality. The slow economic growth of UK and EU has held the group profit back. The online retail channel is the fasters retail market in the UK and Primark has no presence for the online market. Opportunities Clothing is an essential product for everyone especially the youth population and that there is a constant demand for clothing. Primark should extend its presence to the USA, Africa, Middle East, China and India. One of the fastest growing segments of Primark is sportswear. Threats Primark has got no presence in emerging markets like Africa and its sales are dependent on the health of the UK and EU economy so any shock to the economy would be a disaster. There is an intense competition between online retailers and physical retailers and Primark is no exception. Businesses like Primark with operations in Europe are griped with fear as the government approach to Brexit saga would affect their operations in EU market. Share Valuation of Primark Primarks shares could be currently valued at  £6.98 per share. Looking at the performance of Primark with its peers the stock price of Primark could be sold at a premium. I would recommend a  £10 price per share for Primarks stock in the IPO. Conclusion Primark rub shoulders with the big brands within the industry in terms of sales and have the potential for IPO. The corporate governance of Primark must be strengthening so that directors and officers would not take advantage of weak corporate government structure. With the worsening performance of the British pounds against the Euro and the US dollar, a critical assessment of the UK governments Brexit policies and the impact that Brexit would have on the UK economy and its relationship with the rest of Europe must be done. For now, I would recommend suspension of Primarks IPO, to enable it to conduct a critical analysis of the Brexit Policies of the UK government and the impact it would have on businesses. Forecast With the financial year 2014 to 2015, Primarks turnover increased by 3.76% we still presume that Primark would be able to achieve 3.5% increase in sales revenue. The weakening value of the British pounds as a result of Brexit will hit Primark because it sources its product in the US dollar. This would increase the cost of sales, operating cost and interest payable of Primark. The 3.5% expected increase in sales revenue and 3% increase in the cost of sale would result in an increase of 5.52% in gross profit. In all, it is estimated that Primark would be able to achieve about 2.53% increase in Profit after Tax for the year 2016. Factors That May Impact Primarks Share Valuation Investors must carefully evaluate the information they obtain about an organisation to help develop current and future expectation value. The value of Primark would be determined by both internal factors, which are under the control of the management of Primark. Key factor that would influence the value of Primark are; Profitability The ability of Primark to generate a profit would attract investors to invest their resources into the company. Investors want to see appreciable returns on their investments and Primark has the prospect and ability to generate profit to multiply shareholders wealth. Growth For all other things being equal, companies with a strong demonstration of growth trends attracts potential investors and commands higher multiples. As Primark expand its presence in Europe, US, India and other emerging markets, it will create an opportunity for higher sales and profitability for which investors would be attracted to. Risk Investor wants to protect their investment by avoiding high-risk companies for less risk once. Investors would use any of the following to evaluate Primark as a high risk or less Risk Company. Market analysis the clothing retail market is open and there are no barriers to entry, Primark should put enough strategies in place so that the activities of new entrants would not affect it. Management Primark needs people with vast knowledge and experience on its management to implement its policies and strategies and set effective succession plan. Internal control investors would want to see the review and audit Primarks financial statements. Financial situation investor would want to see Primark with the strong balance sheet to prove its financial position, capital structure this will help them determine if Primark would be able to meet its financial obligations. Corporate Governance Recommendation Its a legal requirement of all companies seeking to get listed on the LSE to have a suitable corporate governance system impaled. Corporate governance is special machinery for regulating risk in organisations activities by preventing corporate disasters, scandals, and consequential losses and damages to investors, society and staff. To this end, Primark must have a suitable corporate governance policy in placed. We would recommend Primark to adopt the corporate governance structure below. Annual General Meeting That is the highest decision-making body where directors would render accounts of their stewardship to shareholders and shareholders would have the opportunity to evaluate the report of directors to give them the opportunity to continue their stewardship or vote them out. Board of Directors Primark should have a board where each member has the appropriate set of experience, independence, skills and knowledge to manage Primark. Audit Committee there must be audit committee who will report to the board. Members of the audit committee should comprise of only members of Primarks board whose responsibility would be to identify matters that needs action is taken or improvements and make recommendations with the processes to be taken. The audit committee has the duty to review internal controls, the integrity of financial statements and internal audit. Management Board Primark should have a strong and well-experienced management board that would be responsible for the implementation of policy direction and strategies set by the board and the day-to-day running of the business. Internal Audit there should be an internal audit unit that would provide an independent assurance that Primarks risk management, internal control system and governance are operating effectively. External Auditor as part of the requirements to list on the London stock Exchange, Primark needs to appoint an independent external auditor who will provide an independent opinion whether management has fairly presented the information provided in Primarks financial statements. Annual Report management of Primark should provide an annual report and get it approved by shareholders at the annual general meeting. Benefits of Corporate Governance Good corporate governance ensures corporate success and economic growth. Strong corporate governance maintains investors confidence, as a result of which, company can raise capital efficiently and effectively. It lowers the cost of capital. There is a positive impact on the share price. It provides proper inducement to the owners as well as managers to achive objectives that are in interests of the shareholders and the organisation. Good corporate governance also minimises wasteges, corruption, risk and mismanagement. It hepls in brand formation and development. It ensures organisation is managed in a manner that fits the best interest of all. Reference Atrill, P., McLaney, E. (2010a). Accounting and finance for non-specialists (7th ed.). Harlow, England: Financial Times/Prentice Hall. Atrill, P., McLaney, E. (2010b). Accounting and finance for non-specialists (7th ed.). Harlow, England: Financial Times/Prentice Hall. Berk, J., DeMarzo, P., Harford, J., jo.., jarrad harford, jarrad harford jonathan berk peter demarzo (2008). Fundamentals of corporate finance international financial reporting standards edition (Softcover Internatinal). Boston: Pearson Education (US). Board, F. A. S., St, F. A., ., ards, Financial Accounting Standards Board (FASB) (2004). Statements of financial accounting concepts: Accounting standards as of June 1, 2004. New York: Financial Accounting Standards Board. Coltman, Coltman, E. (2012). Refreshingly simple finance for small business: A straight-talking guide to finance and accounting. United Kingdom: Brightword Publishing. Crowther, D., Crowther, P. D. (2012). A social critique of corporate reporting: Semiotics and web-based integrated reporting (2nd ed.). Aldershot, England: Ashgate Publishing. Emmanuel, C. R., Otley, D., Merchant, K. (1995). Readings in accounting for management control (the Chapman hall series in accounting and finance) (2nd ed.). London: International Thomson Business Press. European edition. (2017, January 5). Retrieved January 6, 2017, from bloomberg.com, https://www.bloomberg.com/europe Fund prices and data. (2016). Retrieved January 6, 2017, from Morningstar, http://www.morningstar.co.uk/uk/ Horner, D., Gillespie, A. (2000a). Accounting and finance: An analytical and evaluative approach to business studies (A level B.. London: Hodder Stoughton Educational. Horner, D., Gillespie, A. (2000b). Accounting and finance: An analytical and evaluative approach to business studies (A level B.. London: Hodder Stoughton Educational. Hrsg (2013a). Integrated reporting: Concepts and cases that redefine corporate accountability. Dordrecht: Springer International Publishing AG. Hrsg (2013b). Integrated reporting: Concepts and cases that redefine corporate accountability. Dordrecht: Springer International Publishing AG. Kim, S. H. (1998). Global corporate finance: Text and cases (4th ed.). Malden, MA: Blackwell Publishers. Lee, T. A. (2006). Corporate governance and financial reporting. Chichester, United Kingdom: Wiley, John Sons. Limited, K. N. (2016, June 10). Primark stores limited. Retrieved January 6, 2017, from www.keynote.co.uk, https://www.keynote.co.uk/company-report/financials/profit-loss/00453448 (Limited, 2016) Media, B. L. (2017). ACCA P2 corporate reporting (international UK): Study text. United Kingdom: BPP Learning Media. Appendixes

“Hunters in the Snow” by Tobias Wolff Essay

In â€Å"Hunters in the Snow† by Tobias Wolff, we see three characters who apparently appear to be close friends but then as the story moves they lose their patience with each other. In the story, the reader notices how the cold temperatures started to create an impact on each of the characters. It brings out the complexities in their character. In due course of time the reader comes across the true self of the characters. Their simmering resentment towards each other is aptly highlighted by the author amidst the appropriate setting of the cold bleak winter season. When concentrating on the conversation that takes place between the men the reader realizes that underneath all the friendship there is a cruelness of words that cuts to the deep as the men flaunt the others weaknesses and seem to be ignorant of the effect that the words will have on the emotional state of the other. The atmosphere plays a very crucial role in defining the theme for a story. When used to its full potential it can stir deep feelings in the reader that go beyond rational thought. Tobias Wolff in his short story †Hunters in the Snow† uses this factor to create atmosphere and a sense of crisis. The story craftly uses the setting and thereby makes it a fascinating study in self-absorption. Wolff draws three strongly distinct characters in a small space, and again manages to convey the ambiguities and complexities of human interaction and personal struggle. The story begins with Tub waiting for his friends Frank and Kenny â€Å"for an hour in the falling snow.† In the same paragraph we find Tub is walking down the street, carrying a rifle and seemingly, shooting the breeze. The cold and the waiting surely creates an impact in the mood of the character. Tub is restless from the wait and the cold adds on to it. Besides, aiming at the breeze fairly depicts that the character continues to be impatient and will later ironically reflect the true nature of Tub. The snow let up, but still there was no edge to the land where it met the sky. Nothing moved in the chalky fields. The cold bleached their faces and made the stubble stand out on their cheeks and along their upper lips. They stopped twice for coffee before they got to the woods where Kenny wanted to hunt.   Wolff builds up the story on the platform of cold weather and the impact of the cold on each character slowly builds up. As they ride together in Kenny’s truck, we learn more about them. They are traveling in an old truck with a hole in the windshield, making it a very cold journey.   Once again the cold seems to follow them throughout the journey. On the trip into the woods, and while they are walking around searching for tracks, we realize the fact that Kenny and Frank don’t seem to like Tub very much. Not only that, they seems to exclude him from walking with them in the forest, they make fun of him about his eating habits and even try driving off without him. Tub, had an overweight problem and because of the cold temperatures and the snow he couldn’t keep up easily with his friends. â€Å"When Tub crossed the last fence into the toad the truck started moving. Tub had to run for it and just managed to grab hold of the tailgate and hoist himself into the bed. He lay there, panting. Kenny looked out the rear window and grinned.† Kenny kept taunting Tub about his weight all the while. Even though he appeared to be the most sensitive guy in the group, the reader sees a changed character in him at the end. It is probable that Kenny tortured Tub to an intolerable point and that Kenny’s joke backfired. It is through misunderstanding that Tub shoots Kenny. The difficulty that he was going through walking in the cold weather and troubled with himself bothered him enough and made him more and more impatient with time. Apparently we find the nice guy ending up shooting his friend Kenny. This reaction wasn’t expected from him but the reader can feel the frustration that this character has in his life and how the need of keeping warm made him leave his friend behind. Later in the story, Tub finally reveals to Frank the truth about his gluttony. Tub admits, â€Å"I’ve even got stuff (snacks)†¦ He who is â€Å"self conscious about his weight and in denial about his gluttony† apparently ends up in a confession while he tries to keep himself warm during their journey towards the hospital. Frank, on the other hand, seems much more mature and emotionally stable then Tub, while also seems to be the parent figure of the group. He â€Å"doesn’t care about his wife, and is in denial about his lust.† Frank was troubled with his family. He liked a fifteen year old girl who was his babysitter. The freezing temperature and his confused thoughts kept running through his head all the while. This prevented him from thinking rationally and therefore it did not bother him after Kenny was shot and lay freezing to death in the back of the truck. His selfishness was so obvious when kept talking only about himself. This reached its limit when he tried to keep himself warm and thereby ended up taking Kenny’s blankets and let him back there without any regret. He seemed to be the toughest one among them but when Tub couldn’t take him anymore and confronted him he backed up and showed otherwise. In the beginning, he seems like a simple guy. He just basically does whatever Kenny demands of him, and seems to be the calm, undemanding one of the trio. He tells Kenny and Tub to stop obsessing over the hunting: â€Å"‘Relax,’ Frank said. ‘You can’t hurry nature. If we’re meant to get that deer, we’ll get it. If we’re not, we won’t.’† (142). However, later in the story, the plot of the story begins to prove that Frank is not so innocent. He follows whoever has the most power at the moment. After the â€Å"power shift† from Kenny to Tub, Frank beings to follow Tub’s lead. He seems to not even care that his previous best friend is dying in the back of the truck†¦The hunting grounds and the cold weather makes them invariably confide in each other secrets about their personal lives, and enjoy each other’s company immensely. As the story continues, Tub and Frank become more interested in patching up their differences and less concerned with Kenny, to an extent that becomes strange. Kenny, appears to be the comic character of the bunch, and is always in a kind of light-hearted mood, joking around, even while shooting the dog. He â€Å"doesn’t care about anyone or anything.† Kenny appears to be going crazy in due course of time. With all playfulness he keeps saying â€Å"I hate that tree,† and shoots a tree. Next, he approaches the farmer’s dog, and says, â€Å"I hate that dog,† and shoots the dog. Finally, he approaches Tubs and says, â€Å"I hate you Tubs.†Ã‚   And this was when he was shot in his stomach by Tubs.   This reaction of Kenny’s shows his sheer desperation to an unsuccessful hunting trip. Frank and Tub even lie to Kenny at the end, letting him believe that he is being taken to the hospital even though they had no intentions of doing so. Kenny in the story bears the impact of cold to the maximum. He is left at the back in cold for a long time since Frank and Tubs were busy taking breaks to warm themselves up. His blankets are taken away to keep others warm. The story ends in a highly un- dramatic way, with Tub and Frank changing paths away from the hospital, and Kenny freezing in the truck bed, thinking he’s on his way to safety.   He tried to keep himself warm by repeating constantly that he is on his way to the hospital thereby fooling his own self till the end. His world comes to a standstill and he turns quieter than his usual self in pain and cold. His   pain made his brains numb and therefore even though he knew that he was no where near to the hospital, yet he kept repeating that he was on his way to the hospital. The monotony of words provided him the comfort of warmth. The freezing weather made these characters act erratically in the story. With Frank and Tub being in denial of what is happening, they neglected Kenny to the point of his death. Kenny lay at the back of the truck while Tub and Frank pull off to the side of the road three separate times, once for coffee, once to warm their hands from the frigid cold and a third time so Tub could hoard some pancakes because Frank felt pity for his seemingly unchangeable diet. These stops are increasingly random and seem completely inappropriate seeing that there is a man possibly dying in the back of the truck. This inconsiderate attitude of the three men who apparently called themselves as friends and the effect of their words targeted at each others weak points makes for a rather perverse realization that under these men’s simple appearances lies a cruel complexity of human nature, which is as frigid as the snow on the ground.† The reader realizes how all their internal problems plus the weather got into them and showed unexpected reactions from a group of friends that went on a trip. Wolff has taken an ordinary setting and environment of the woods and the snow,   and turned it into an extraordinary event for the three men participating in it. Literary critic, Karen Bernardo mentions, that the different turn the three friends have taken is away from being human beings, and towards being no better then animals.†    References: http://www.megaessays.com/viewpaper/26578.html Perrine’s Literature : Structure, Sound, and Sense (Hardcover); Thomas R. Arp (Author), Greg Johnson (Author) Bernardo, Karen. Tobias Wolff’s â€Å"Hunters in the Snow†. Storybites: A Taste of the World’s Best Short Stories. May 21, 2003.   

The Awakening Essay - 1036 Words

The Awakening opens in the late 1800s in Grand Isle, a summer holiday resort popular with the wealthy inhabitants of nearby New Orleans. Edna Pontellier is vacationing with her husband, Là ©once, and their two sons at the cottages of Madame Lebrun, which house affluent Creoles from the French Quarter. Là ©once is kind and loving but preoccupied with his work. His frequent business-related absences mar his domestic life with Edna. Consequently, Edna spends most of her time with her friend Adà ¨le Ratignolle, a married Creole who epitomizes womanly elegance and charm. Through her relationship with Adà ¨le, Edna learns a great deal about freedom of expression. Because Creole women were expected and assumed to be chaste, they could behave in a†¦show more content†¦Worried about the changing attitude and increasing disobedience of his wife, Là ©once seeks the guidance of the family physician, Doctor Mandelet. A wise and enlightened man, Doctor Mandelet suspects that Ednaâ₠¬â„¢s transformation is the result of an affair, but he hides his suspicions from Là ©once. Instead, Doctor Mandelet suggests that Là ©once let Edna’s defiance run its course, since attempts to control her would only fuel her rebellion. Là ©once heeds the doctor’s advice, allowing Edna to remain home alone while he is away on business. With her husband gone and her children away as well, Edna wholly rejects her former lifestyle. She moves into a home of her own and declares herself independent—the possession of no one. Her love for Robert still intense, Edna pursues an affair with the town seducer, Alcà ©e Arobin, who is able to satisfy her sexual needs. Never emotionally attached to Arobin, Edna maintains control throughout their affair, satisfying her animalistic urges but retaining her freedom from male domination. At this point, the self-sufficient and unconventional old pianist Mademoiselle Reisz adopts Edna as a sort of protà ©gà ©, warning Edna of the sacrifices required of an artist. Edna is moved by Mademoiselle Reisz’s piano playing and visits her often. She is also eager to read the letters from abroad that Robert sends the woman. A woman who devotes her life entirely to her art, Mademoiselle serves as an inspiration and model to Edna, who continues her process ofShow MoreRelatedThe Awakening on Kate Chopins The Awakening1745 Words   |  7 Pages The time period of the 1880s that Kate Chopin lived in influenced her to write The Awakening, a very controversial book because of many new depictions of women introduced in the book. The Awakening is a book about a woman, Edna Pontellier. In the beginning, she is a happy woman with her husband and 2 kids vacationing at Grand Isle. While there, Edna realizes she is in love with Robert Lebrun and that she was just forced into an unloving/dissatisfying marriage with Mr. Pontellier. Robert howeverRead MoreDemoralization In The Awakening1584 Words   |  7 Pagesthem and cause them to lose hope. Kate Chopin uses words like â€Å"depressed† (56), â€Å"hopeless† (56) and â€Å"despondency† (p115) to describe Edna, the heroine, in The Awakening. Coupling this description with Edna taking her life at the end of the novel and Chopin’s own inferred demoralization, due to the almost universal aversion to The Awakening, the natural conclusion is that it is a work of â€Å"great personal demoralization†, (Companion 5) as Michael Levenson states. Levenson suggests most modernist authorsRead MoreFeminism In The Awakening1562 Words   |  7 Pagesprivileges as each other. Basic human rights would give others the notion that this is how all humans should have been treated from the beginning. However, this is far from the truth. Books like The Awakening, give us an inside look at how women were treated around 100 years ago. When Kate Chopin wrote The Awakening, she created a blueprint for how we see modern feminism. Without being obvious, Chopin showed how one woman started to liberate herself from an oppressive society. During the 1800s when the bookRead MoreEssay on The Awakening1610 Words   |  7 Pages In their analytical papers on The Awakening by Kate Chopin, both Elaine Showalter and Elizabeth Le Blanc speak to the importance of homosocial relationship to Edna’s awakenings. They also share the viewpoint that Edna’s return to the sea in the final scene of the book represents Edna being one with her female lover and finding the fulfillment she has been seeking. We see evidence of this idea of the sea as a feminine from Showalter when she tells us that â€Å"As the female body is prone to wetness,Read MoreSymbolism In The Awakening1420 Words   |  6 PagesAnalyzing Chopin’s use of symbolism in â€Å"The Awakening† What would one expect to be the personality of a woman, who was raised in a family of no man dominance in the year of 1800? Kate Chopin was born in Missouri, in 1850 and was one of the five children. At very young age, Kate lost her both sisters and her brother. At age of five, Kate was sent to a Catholic school. Not long after leaving her home, Chopin loses her father. Kate is being sent home from school to live with her mother, grandmotherRead More Essay on The Awakening712 Words   |  3 PagesCritical Views of The Awakening      Ã‚  Ã‚   The Awakening, written by Kate Chopin, is full of ideas and understanding about human nature. In Chopins time, writing a story with such great attention to sensual details in both men and women caused skepticism among readers and critics. However, many critics have different views with deeper thought given to The Awakening. Symbolism, the interpretation of Ednas suicide, and awakenings play important roles in the analysis of all critics.    SymbolismRead More The Awakening Essay1091 Words   |  5 Pagesthe fact that an author is able to convey his/her message clearer and include things in the book that cannot be exhibited in a movie. For this reason, the reader of the book is much more effected than the viewer of the film. In the novella, The Awakening, by Kate Chopin, there is much more evidence of symbolism as well as deeper meaning than in the movie version of the book, Grand Isle. Chopin conveys her symbolic messages through the main character’s newly acquired ability to swim, through the birdsRead More The Awakening Essay2046 Words   |  9 Pages The Awakening is a story full of symbolism and imagery that can have many different meanings to the many who have read it. I have read several different theories on Kate Chopin’s meaning and though some are vastly different, they all seem to make sense. It has been said that Kate Chopin might have been ambiguous just for this reason. At some point, almost everyone struggles with knowing or not knowing their purpose in life, and therefore it seems, that on some level, most who read the story aboutRead More Essay on The Awakening733 Words   |  3 PagesCriticism of The Awakening      Ã‚   Reading through all of the different criticism of Kate Chopin’s The Awakening has brought about ideas and revelations that I had never considered during my initial reading of the novel.   When I first read the text, I viewed it as a great work of art to be revered.   However, as I read through all of the passages, I began to examine Chopin’s work more critically and to see the weaknesses and strengths of her novel.   Reading through others interpretations of herRead MoreThe movie Awakenings4852 Words   |  20 PagesMeagan McGee Psychology 1300 Awakenings The movie Awakenings starring Robin Williams and Robert De Niro portrays the true story of a doctor named Dr. Malcolm Sayer, and the events of the summer of 1969 at a psychiatric hospital in New York. Dr. Malcolm Sayer, who is a research physician, is confronted with a number of patients who had each been afflicted with a devastating disease called Encephalitis Lethargica. The illness killed most of the people who contracted it, but some were left living

Analysis of David Foster Wallace´s Novel Infinite Jest

Self and other The theme of self versus other evident in the novel is reflective of the postmodern idea that there exist boundaries between the two separate entities, the internal and external, perception and reality. This theme manifests as the idea that the ‘other’ can influence the ‘self’, that society controls the individual. Wallace also explores the theme of self and other in Infinite Jest by contrasting the boundary between what goes on inside the characters’ heads and the outside world. Characters such as Millicent Kent feel a sense of loneliness in their own thoughts and consequently seek diversion in something other. Kent alludes to the â€Å"Taoist paraboloid logo† (Wallace 265) which symbolizes self and other when she â€Å"asked Mario if he’d ever seen a girl’s yin-yang before† (Wallace 124). Kent draws a parallel between the two pairs of seemingly opposite forces that are actually connected to and dependent up on each other. For Millicent and Mario, yin and yang symbolize female and male, but also a balanced relationship that leads the characters out of loneliness. Through his allusion to ideological jargon, Wallace suggests that a harmonious balance between self and other is necessary. Irony leads to addiction One of the most poignant instances of irony is in regards to the cynicism in postmodern society. The characters Infinite Jest are remarkably sarcastic and the narration of the novel has a dark, satirical quality to it. David Foster Wallace uses Remy